Building and Maximizing
your Site's Traffic by Charlie Abbott, MagicLinx.com
If you have ever owned a commercial web site, you know the vast majority
of the time you spend working on it is dedicated towards promoting it. In this article
I'll explain how to generate more traffic for your site using methods other than search
engines and more importantly how to maximize traffic when it's there.
The days of simply submitting your site to the top engines and sitting back and waiting
for the hits to arrive are long gone, and a popular site relies on a variety of online
marketing techniques...
Banner exchanges
Take a look at how most of the top sites make money on the web and the chances are it's
through banner advertising (selling space on their most popular pages to other sites).
Whereas your site may not be in that league just yet, you can still benefit from having
banner ads on it in the form of banner exchanges. Many of the banner exchange companies
offer a 2/1 ratio, which means that for every two ads you show on your site your banner is
displayed once on another site. By placing your banner exchange banners on your pages that
visitor spend the most time on, like form pages, articles and resource lists, you limit
the traffic exiting your site through banners listed on your site. Provided you sign-up to
a good Banner Exchange who offer detailed statistics and targeted sites for your banner to
appear on, this method of promotion should generate a steady flow of traffic to your site.
Exchanging links
Exchanging links with a popular related topic site not only generates traffic from the
site linking to you but also improves your standing as far as search engines are
concerned. The reason for this is that the more links to a site, the more highly regarded
that site is on that topic, which will help your site's overall rank with the top engines.
Top list engines
Well known among the adult webmaster world, top list engines count clicks on a link from
your site and send the clicker to a topic-specific ranking table made up of a list of
sites on a similar subject. In some cases the top ten sites on each list can display their
banner ad as well as the site title and a brief description. The more clicks a site
receives the higher up that top list it appears for that day, week or month, depending on
when the list resets. Top lists are an excellent way of utilizing your dead traffic, i.e.
visitors that want to leave your site. By placing a top list engine reciprocal link at the
bottom of your most popular exit pages (like your credit card order page or the foot of
your index page) you are making the most of your site traffic. For a more in-depth
explanation of how top lists work check MagicLinx.com.
Utilizing the above marketing methods I've managed to increase my site's traffic
threefold, without the use of a top search engine ranking.
Copyright August 2000 C. Abbott - Web developer
and Online Marketing Consultant, currently working on MagicLinx.com
Free TopList Engine.
+ + +
Advertise your Website FREE on LinkLeads.com.
By becoming a LinkLeads member, you can select sites to exchange reciprocal links from our
targeted search engine, and receive the linking information for those sites instantly in
your email. Membership could improve your visitor traffic and search engine ranking. Also,
by referring potential LinkLeads members, you can generate additional reciprocal links to
your website. Click to Join
LinkLeads.com. |
